Ethiopian Airlines has demonstrated its commitment to deepening its roots in Nigeria and has been named the Awards and Bib sponsor for the Coal City marathon, taking place in Enugu, capital of Enugu State on November 24, 2018, organisers of the sporting event has announced.
Ethiopian Airlines (Ethiopian) is the fastest growing Airline in Africa.
At a press briefing held in Enugu recently, the Commissioner for Youth and Sport made the announcement, revealing that the airline will also serve as the official carrier for the event.
PR/Media Partner of Ethiopian Airlines Enugu, Mr Wilson Uche Ugwu who represented the Traffic and Sales Manager Mr Solomon Mengistu Mekonnen said, Ethiopian Airline is also interested other partnerships with the State aimed at developing athletics, especially long distance races, in the State.
“Long distance running is close to the heart of Ethiopian Airlines. Ethiopian has a long history of supporting long distance running and played a significant role in sponsoring young athletes like Haile G. Selassie in their early years of athletics.” Mr Ugwu said.
He also noted that the 21 kilometres Half Marathon is happening at a historic time in the history of the Airline.
“Coal City Marathon coincides with the delivery of Ethiopian Airlines’ 100th Aircraft. It is also happening at a time our airline was crowned “Best African Airline” at Arabian Travel Awards 2018, giving us a reason to celebrate the long-running commitment to the development of Nigeria’s economy with the long-range and world-class service of Ethiopian Airlines.”
The airline has been sponsoring the Great Ethiopian Run as, “Official Airline of the Race” since 2006 and other sporting activities. Helping to groom a new set of athletes, Ethiopian Airlines said such sponsorships help to demonstrate its affinity to the mass sport in Africa, especially as it relates to the discovery of new talents that will put Africa on the global sporting map.
The Coal City Half Marathon, which is in its first edition, has attracted other brands who are also committed to the success of the race. Some of the brands include Kwese Media, Studio 24, Red Bull energy drink, Three Crowns milk, Tetralogy, iTour Africa among others.