Instagram’s constant rise has continued to make the growth rates of Snapchat and Facebook look stagnant. Today Instagram announced that it has reached 1 billion monthly active users, after passing 800 million in September 2017 with 500 million daily users.
Wow that is outstanding reach, that massive audience could be a powerful draw for IGTV, the longer-form video hub it has launched for creators. While IGTV monetization options are expected in the future, content makers may flock to it early just to get exposure and build their fan base
Compared with other social platform, Snapchat’s daily user count grew just 2.13 percent in first quarter of 2018 to 191 million, and Facebook’s monthly count grew 3.14 percent to reach 2.196 billion, Instagram is growing closer to 5 percent per quarter.
Hitting the 1 billion user milestone could put pressure on Instagram to carry its weight in the Facebook family and bring home more cash. But eMarketer estimates that Instagram will generate $5.48 billion in U.S. ad revenue in 2018, up 70 percent from last year. It reports that Instagram makes up to 28.2 pecent of Facebook’s mobile ad revenue.
The IGTV launched recently could open even more premium mobile ad inventory that traditional television advertisers crave, which helped push Facebook’s share price up more than 2.2 precent to $202.
Sentiment toward Facebook, especially amongst teens, has been in decline, and it’s constantly rocked by privacy scandals. But many users don’t even realize Facebook owns Instagram, and still love the photo-sharing app. With the 1 billion user badge, businesses and content creators may take the photo and video app even more seriously. It becoming obvious that Instagram could be the next big thing compared to other social platforms