Since Instagram was acquired by Facebook in 2012, It has grown to more than five times the size of Snapchat. Now, it’s introducing a new feature called IGTV that will compete favorably with YouTube.
Today being wednesday at food event in San Francisco, the company announced that it will begin allowing users to upload videos up to one hour in length, compared with the previous one-minute limit. And to contain the new longer-form videos from content creators and the general public, Instagram has launched IGTV.
IGTV is accessible from a button inside the Instagram homescreen, as well as a standalone mobile app, IGTV will spotlight popular videos from Instagram celebrities. Instagram Celebrities with large audience can create videos 60 minutes long while others can only create 10 minutes long video
“It’s time for instagram video to move forward, and evolve,” said Instagram CEO Kevin Systrom onstage at the event. “IGTV is for watching long-from videos from your favorite creators.” he said
IGTV will let anyone be a creator, not just big-name celebrities. People will be able to upload vertical videos through Instagram’s app or the web. Everyone except smaller and new accounts.
The IGTV app will be available globally on iOS and Android, as well as in the Instagram app through a TV shaped button above Stories. “We made it a dedicated app so you can tap on it and enjoy video without all the distraction,” Systrom explained.